United Kingdom
Most of what decides whether a customer in your town finds you is decided by your Google Business Profile, your reviews and one page on your website. NegoTrack watches all three and tells you which one is the problem.
Free to join · No obligation · A launch market, not an afterthought
Both businesses above you have a page for this exact service. Yours is a paragraph inside a page covering six.
Demonstration data · fictional businesses
What is different here
A trades business in a mid-sized town competes inside a few miles, not nationally. That makes the map listing and a handful of local search terms worth more than everything else combined — and it makes checking them from your own premises particularly misleading, because the radius that matters is not the one you are standing in.
It also means most of the fixable problems are unglamorous: a profile nobody verified, a service area covering the wrong postcodes, opening hours that still say Christmas.
For a lot of UK small businesses the listing brings more enquiries than the website does, especially in the first year. It is also the thing owners are least often told to check.
Positions are checked from points across the area you actually serve, so “third” means something. A search from your own kitchen tells you almost nothing.
Plenty of UK trades work from home and travel to customers. That has its own rules — the address is hidden and a coverage area is set instead — and the checks account for it rather than flagging it as a fault.
Between two businesses a customer has never heard of, review volume and recency usually settle it. Rating alone rarely does.
Worked examples
The same product, reading the same signals, arriving at three unrelated recommendations.
Strong reviews, decent website, quiet phone since spring.
The service area covers five postcodes but the website names only the city. The two competitors ranking above them both have a page for boiler repair specifically.
Give the highest-earning service a page that names the areas covered.
Excellent visibility, high rating, enquiries dropping off before booking.
Every route to book asks the visitor to phone, and 54% of visits arrive after 6pm when nobody answers. The listing hours and website hours also disagree.
Add a booking route that works outside opening hours, and align the two sets of hours.
Good website, almost no local visibility.
The profile is unverified, which caps everything downstream, and the primary category is set to a generic business term rather than the profession.
Verify the profile and set the primary category correctly — before touching anything else.
Demonstration businesses. These are invented examples, not NegoTrack customers, and the findings are illustrative.
Availability
The United Kingdom is one of two launch markets, alongside Spain. Neither is a translation of the other: the guides, the examples and the checks are written for each market separately, because the questions genuinely differ.
NegoTrack is in development and the private beta has not opened. Everything shown on this page is demonstration data from fictional businesses. Joining the waiting list is how you hear when UK invitations start going out.
Yes, and it is designed for it. Businesses that travel to customers hide their address and set a service area instead. NegoTrack checks that the coverage area matches the postcodes you actually work in, and does not penalise you for having no public address.
Usually more than in a city, proportionally. In a smaller market a handful of local terms and one or two competitors decide most of it, which makes each fixable problem worth more.
No. NegoTrack reads publicly visible information only — your website, your listing, your reviews, your search positions. There is nothing to install and no account to link.
No. It tells you what is happening and what to prioritise. That is a useful thing to have whether or not somebody else is doing the work — and it tends to make the conversation with an agency shorter and more specific.
NegoTrack is a product in development for the UK and Spanish markets. Company and contact details will be published on this site as they are finalised; nothing is claimed here that is not yet true.
The private beta opens in stages. Free to join, no obligation, and you can leave in one click.