Competitor A has overtaken you on review volume
They gained six reviews this week and now show more than twice as many as you. Rating is not the problem — yours is higher. Volume is.
- Expected impact
- High
- Effort
- Low
Features
Everything affecting your business. Finally connected.
Eight areas, monitored on the same schedule and read against each other. A slow page and a lost search position are usually the same story; separate tools will never tell you that.
Free to join · No obligation · Private beta in the UK and Spain
SEO Tracking
The searches that bring work, and whether you have a page for them.
Search visibility78+5vs last week
Terms tracked24local intent
Pages indexed38of 41
Local search positions
- boiler repair near me
/services/boiler-repair+2 places up4th - emergency plumber Manchester
/services/emergency+3 places up7th - heating engineer
/services+2 places up9th - boiler service costNo page covers this-1 places down14th
Demonstration data · fictional business
Business Health Score
One number you can actually open up.
A single figure that answers the only question most owners have: is this getting better or worse? It combines every area below, weighted towards the things that decide whether a nearby customer finds you and picks you.
The number on its own would be useless, so it is never on its own. Every point traces back to a specific check, and the score is a way into the detail rather than a substitute for it.
- Five areas in one figure, each openable
- Compared with your own history, not an industry benchmark you cannot verify
- Says plainly when nothing meaningful has changed
Business Health Score
One figure covering everything below, and what is pulling it down.
Business health
Health over twelve weeks
This week
- Mobile speed improved+42 days ago
- Competitor gained reviews+63 days ago
- Hero image compressedDone5 days ago
Demonstration data · fictional business
Website Audit
Findings written for the person who paid for the site.
Most website reports are written for the developer. A list of render-blocking resources tells an owner nothing about whether they are losing work. Every finding here states the problem and the consequence, in that order.
The audit checks what decides whether a visitor stays: how fast the page becomes usable on a phone, whether it says what you do and where, and whether getting in touch takes one tap or three.
- Ordered by what it costs you, not by severity code
- Phrased so you can forward it straight to a developer
- Reads your site and reports; never edits anything
Website Audit
What is costing you visitors, page by page, in plain language.
Website health82+4vs last week
Mobile usability89+3vs last week
Pages crawled38of 41 found
Open findings9−3vs last week
Findings by page
/Hero image delays the headline by 1.4s on mobileHigh3/services/boiler-repairNo phone number above the foldMedium2/contactOpening hours missingMedium1/aboutPage title duplicates the homepageLow3
SEO Tracking
The dozen searches that bring you work.
Ranking tools are built for agencies managing hundreds of keywords. A plumber needs about twenty terms and one honest answer: are the searches that bring paying work covered, and are they getting better or worse?
Positions are checked from your area rather than from ours, because a search from your own kitchen tells you almost nothing about what a customer across town sees.
- Local terms, checked from where your customers are
- Flags services you offer that no page covers
- Movement over time, not a single snapshot
SEO Tracking
The searches that bring work, and whether you have a page for them.
Search visibility78+5vs last week
Terms tracked24local intent
Pages indexed38of 41
Local search positions
- boiler repair near me
/services/boiler-repair+2 places up4th - emergency plumber Manchester
/services/emergency+3 places up7th - heating engineer
/services+2 places up9th - boiler service costNo page covers this-1 places down14th
Review Monitoring
The theme matters more than the average.
Reviews are the most-read thing about most local businesses and the least systematically managed. A one-star review nobody answered sits there for years, and the pattern running through the four-star ones goes unnoticed entirely.
Monitoring surfaces new reviews, the ones still waiting for a reply, and what customers keep mentioning. Twelve people noting how long you took to call back is a business problem, not a reputation problem.
- Recurring themes, not just a star average
- Reviews still awaiting a reply, kept in front of you
- Rating and volume next to nearby competitors
Review Monitoring
What customers keep saying, and which reviews are still unanswered.
Google rating4.6/ 5+0.2this month
Total reviews47+6this month
Reply rate68%+9this month
What reviews actually mention
- Positive 82%
- Neutral 12%
- Critical 6%
- Turned up when they said they would31
- Explained the problem clearly18
- Slow to reply to the first call11
Local Visibility
One position number hides most of the truth.
Where you appear on the map depends heavily on where the person searching is standing. A single rank is an average of answers that differ street by street, which is why checking it yourself is so misleading.
The grid samples the same search from points across your area, so you can see where you hold the top three and where you disappear. Alongside it sit the mundane, fixable things — an unverified profile, a duplicate listing, a category describing the wrong trade — that quietly cap everything else.
- The same search sampled across your area
- Profile completeness, categories, hours and duplicates
- Handles service-area businesses on their own terms
Local Visibility
Where you appear on the map, and where you disappear.
Map position for “boiler repair”, by search point
11869147324952126943512––111318
Profile completeness
Checked and clear
- No duplicate listings found
- Address matches your website
- Service area covers 5 postcodes
Performance Monitoring
Speed measured the way a customer meets it.
Most small business sites are measured for speed once, at launch, and never again. A plugin update or an uncompressed photo added eight months later quietly costs visitors, and nobody connects the two.
Performance is checked daily on a mobile connection and tracked over time, so a change that made the site slower shows up as a change rather than a mystery.
- Mobile connection, not office broadband
- Time until the page is genuinely readable
- Regressions surface as a date, not a score
Performance Monitoring
Speed as customers meet it — on a phone, on mobile data.
Mobile speed92+11since the fix
Readable after2.1swas 3.5s
Heaviest page/gallery4.2s on mobile
Time until the page is readable
Competitor Analysis
Good compared with whom?
Whether a 4.6 rating is good is the wrong question. Whether it is good next to the three businesses a customer is choosing between is the right one, and that comparison is the fastest way to see what is worth doing this month.
A handful of genuinely comparable local businesses is tracked on visibility, reviews and website health, with recent movement called out and explained in a sentence.
- A few real local rivals, not a list of a hundred
- Movement explained, not just recorded
- Publicly visible information only
Competitor Analysis
How you compare with the businesses a customer is choosing between.
Your local set
BusinessHealthReviewsVisibilityWeek
Northgate Heating864772+4 places up
Demo competitor A7412968+6 places up
Demo competitor B689671-2 places down
Content Analysis
Most small business sites are unclear, not ugly.
The visitor cannot tell within a few seconds whether they are in the right place, so they leave and try the next result. That is a clarity problem, it is cheap to fix, and it is almost never diagnosed — because everyone who works on the site already knows what the business does.
Content analysis checks whether a stranger learns what you do and where, whether every service has a page, and whether each page gives them a reason and a route to get in touch.
- Services you offer that no page covers
- Pages with no next step for the visitor
- Near-duplicate pages competing with each other
Content Analysis
Whether a stranger can tell what you do, where, and what to do next.
Pages with a clear offer24of 38
Services without a page3you list 11
Pages with no next step6no contact route
Where a visitor gets stuck
/First screen never names the town you coverHigh1/servicesEleven services listed, three have no pageHigh2/galleryNo way to get in touch from this pageMedium1/aboutNear-identical to /about-us, they competeLow1
Why together
Separately, these are eight tools. Together, they are an explanation.
The value is not in the eight checks. It is in what one says about another.
A search position drops. On its own that is a number moving. Read against a competitor publishing a new service page in the same week, it is a cause — and against your own site having no page for that service, it is an instruction.
A rating falls a tenth of a point. On its own, noise. Read against three recent reviews all mentioning how long the first call took, it is an operations problem you can fix on Monday.
That reading-across is the whole product. Everything else is plumbing.
What it will not do
Rewrite your website
It reads and reports. Where a fix needs a developer, it says so and words the finding so you can forward it.
Reply to your reviews
Monitoring shows which need a reply and what they are about. An automated reply reads exactly like an automated reply.
Remove a bad review
Nobody can, except the platform, and only when its policies are breached. Any service claiming otherwise is selling something that does not work.
Guarantee a ranking
Local results depend on where the person searching is standing. What monitoring can do is find the fixable problems keeping you out of contention.
Try it on your own business first.
The private beta opens in the United Kingdom and Spain. Join the list and we will tell you when.
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