Competitor Analysis
Good is relative. Know who you are being compared to.
Where you stand against the handful of businesses a customer is actually choosing between, on visibility, reviews and website health, and what moved this week.
Free to join · No obligation · Early access
Side by side
Updated this morningProduct preview · demonstration data
Your score vs local average
86The only score that matters
Ahead or behind, not good or bad.
Whether a 4.6 rating is good is unanswerable. Whether it is better than the three businesses appearing beside you is not.
NegoTrack tracks a small set of genuinely comparable local businesses and shows the gap, so improvement is measured against the market rather than against last month's version of yourself.
A small set, deliberately. Ten competitors is a report; three is a decision.
What changed
Movement tells you what is working.
A competitor gaining six reviews in a week tells you more about your local market than any general advice will.
NegoTrack records what changed and when: new pages, review activity, position moves. That way you can see which of their efforts are actually landing before copying any of it.
Recent moves
This weekLast weekThree weeks agoWhen a competitor moves, you want to know that week.
Competitor A overtook you on review volume
Ask your next six completed jobs for a review, in person, on the day. Volume gaps at this scale close in a fortnight if the asking is systematic.
Compete on what you can see.
Know where you stand, not how you feel.
See what competitors changed, and when.
Spend effort where the gap actually is.
Stop checking them by hand.
- Searching competitors occasionally
- Counting their reviews manually
- Never noticing new pages
- No sense of the local average
- Reacting months late
- One comparison view
- One record of what changed
- One weekly summary
Who you compete with is rarely who you think.
The businesses appearing beside you are decided by search, not by your opinion. Pick one to see what NegoTrack surfaces.
A national platform was outranking every local firm.
Trades often compete with directories rather than other trades. That changes the response entirely.
Related capabilities
Business Health Score
One number covering website, search visibility, reviews and local presence, and the ordered list of what to fix to move it.
Website Audit
Speed, mobile usability, structure and conversion issues checked together and explained in plain language, not developer jargon.
SEO Tracking
Track the search terms that actually bring local customers, and see which pages are indexed, missing or competing with each other.
Review Monitoring
See new reviews, what they keep mentioning, which ones you have not answered, and how your rating compares locally.
Local Visibility
Check whether your business appears in local search and maps, whether your profile is complete, and what is holding it back.
Performance Monitoring
Track how fast your site loads on real mobile connections over time, and get told when something makes it slower.
Content Analysis
Check whether your pages say what you do, where you do it, and give a visitor a reason to get in touch.
Know where you stand before a customer decides.
NegoTrack is in development. Join the waiting list and we will tell you when the private beta opens.
Free to join · No obligation · Early access
Frequently asked questions
How many competitors can I track?
A small number of genuinely comparable local businesses is more useful than a long list. The aim is the handful a customer would actually be choosing between.
Where does competitor data come from?
Publicly visible information, the same things any customer could look at. NegoTrack does not access anything private about another business.