Content Analysis
Say what you do, where you do it, clearly.
Whether a stranger learns what you offer within seconds, whether every service has a page, and whether there is a reason and a route to get in touch.
Free to join · No obligation · Early access
Clarity by page
Reviewed this morningProduct preview · demonstration data
Content clarity
67The five-second test
Most sites are unclear, not ugly.
Small business websites rarely fail on design. They fail because a stranger cannot tell within a few seconds whether they are in the right place, so they leave and try the next result.
NegoTrack reads each page the way a first-time visitor meets it: does it say what you do, where you do it, and what to do next.
Clarity problems are cheap to fix and almost never diagnosed, because everyone who works on the site already knows the answer.
What is missing
You sell more than your website says.
Nearly every business offers services that appear nowhere on its site. There is nothing for search to find and nothing for a visitor to read.
NegoTrack lists the gaps as gaps rather than as poor rankings, because a missing page cannot be improved; it has to be written.
Services with nowhere to land
If the page does not say where you work, it is not working.
Homepage never states the area you serve
Add the towns you cover to the first sentence a visitor reads. Local intent is decided in the first screen, and right now the page makes a stranger guess.
Be understood in five seconds.
Say what you do and where, immediately.
Give every service somewhere to land.
Give every page a next step.
Judged the way a stranger judges it.
- Asking friends if it reads well
- Never noticing missing services
- Duplicate pages competing
- No clear next step anywhere
- Knowing the site too well to see it
- One clarity score per page
- One list of missing pages
- One set of fixes
Clarity means something different per trade.
What a visitor needs to see first changes with the business. Pick one to see what NegoTrack checks.
The homepage never named a single town.
For a callout business, coverage is the first question. A site that does not answer it loses the visitor to one that does.
Related capabilities
Business Health Score
One number covering website, search visibility, reviews and local presence, and the ordered list of what to fix to move it.
Website Audit
Speed, mobile usability, structure and conversion issues checked together and explained in plain language, not developer jargon.
SEO Tracking
Track the search terms that actually bring local customers, and see which pages are indexed, missing or competing with each other.
Review Monitoring
See new reviews, what they keep mentioning, which ones you have not answered, and how your rating compares locally.
Local Visibility
Check whether your business appears in local search and maps, whether your profile is complete, and what is holding it back.
Performance Monitoring
Track how fast your site loads on real mobile connections over time, and get told when something makes it slower.
Competitor Analysis
See how nearby competitors compare on visibility, reviews and website health, and what changed recently.
Make the first five seconds count.
NegoTrack is in development. Join the waiting list and we will tell you when the private beta opens.
Free to join · No obligation · Early access
Frequently asked questions
Does this write content for me?
No. It identifies where pages are unclear, missing or duplicated. What to say about your own business is yours to decide.
What counts as a missing page?
A service you offer that no page on your site covers. If people search for it and you have nothing for them to land on, there is nothing to rank and nothing to read.