Content Analysis
Content analysis looks at whether your pages actually communicate: whether a stranger learns what you do and where within seconds, whether each service has a page, and whether there is a clear reason and route to contact you.
In development · private beta soon
Website analysis
- Homepage3 issues
- Services2 issues
- Contact1 issue
- Pricing3 issues
Product preview · demonstration data
What it covers
Whether the first screen states what you do and where
Services with no page covering them
Pages with no clear next step for the visitor
Duplicate or near-identical pages competing with each other
Missing or unclear page titles and headings
Why it matters
Most small business websites are not badly designed so much as unclear. The visitor cannot tell within a few seconds whether they are in the right place, so they leave and try the next result.
Clarity problems are cheap to fix and rarely diagnosed, because everyone who works on the site already knows what the business does.
Related guide: Is your website losing you customers? A ten-minute check
Frequently asked questions
Does this write content for me?
No. It identifies where pages are unclear, missing or duplicated. What to say about your own business is yours to decide.
What counts as a missing page?
A service you offer that no page on your site covers. If people search for it and you have nothing for them to land on, there is nothing to rank and nothing to read.
Other capabilities
See allBusiness Health Score
One number covering website, search visibility, reviews and local presence — and the ordered list of what to fix to move it.
Website Audit
Speed, mobile usability, structure and conversion issues checked together and explained in plain language, not developer jargon.
SEO Tracking
Track the search terms that actually bring local customers, and see which pages are indexed, missing or competing with each other.
Join the waiting list
NegoTrack is in development. Join the list and we will tell you when the private beta opens.
- Free to join
- No obligation
- Occasional product updates only